Social Media Management
Social media is here to stay. It lets you reach out to and engage in meaningful conversations with your target audience. In addition to acting as the “voice” of the brand, social media is an integral part of the process of listening to your customer.
Be it Facebook or Twitter, Instagram or YouTube, your customers are leaving trails of valuable information on some online social media platform. How you engage and cultivate that consumer is going to be the key to a happy and satisfied customer. The happier their experience, the better brand ambassadors they are for your business. Plus it’s easier to get their feedback instantly on these platforms. Our Social Media Management helps you engage with thought leaders, influencers, opinion leaders, customers, stakeholders and consumers in a manner that enhances your presence and highlights your business positively on crucial platforms. We create cutting-edge innovations and creative campaigns on social media such as Facebook, Twitter, Instagram, Vine, Google+, Tumblr, LinkedIn and WordPress.
Digital analytics is all about learning from various sources and types of data about your business and taking actions that improve business outcomes.
The author of Web Analytics 2.0 and Google Analytics evangelist, Avinash Kaushik, has given an excellent and comprehensive definition of digital analytics:
“Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).”
Our job as digital analysts is to understand the new trend of customer behavior, anticipate customer movements and interpret messages that are most effective in driving customers to conversion. This new approach means we’re putting customers back in the centre of the analytics and not the individual marketing channels.
It means we can offer businesses accessible, reliable and holistic and sometimes near real-time customer analytics to understand how well their businesses are performing.
For a long time quantitative data for analysts was limited to engagements taking place on websites – the number of visits, geo-distribution of traffic, performance of individual marketing channels, interactions on a website, etc. Google’s latest Universal Analytics is aimed at breaking down the walls between digitally connected devices and putting customers at the centre of universe, and providing a comprehensive view of your business beyond just your website – it connects all the touch points your customers might have made with your business throughout their purchasing journey.
We believe that Search Engine Optimization (SEO) isn’t just about making a few changes to your meta information or about manipulating algorithms, it is about building search-based traffic by optimizing search results delivered to potential customers. This approach lets us turn modest marketing budgets into targeted and engaged web traffic without the risks involved in low quality short-term tactics.
SEO ensures that you come out on top (quite literally) of every relevant search. With integrated competencies in Google Analytics, we let you track and analyze the behavior of every user that happens upon your website.
Typically, the benefits of SEO programs are:
- Measurable returns that adds value to your website
- Total transparency
- Analytics integration and reporting
- Supporting toughest ad network criteria
Web and Mobile App Development
We build websites that allow businesses to achieve more. Our expert development team focuses on usability, SEO, web standards performance and online business and creates a gateway for potential clients/customers. We offer a holistic range of services for your brand through Web, Mobile and Social platforms.