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The Pain of Invalid Clicks

The Pain of Invalid Clicks

by Shipra Abraham

  If you own a website or manage one for your clients, and have activated Adsense for it, you would understand the pain of invalid clicks. Invalid click activity is the clicks or impressions that are fraudulent and/or accidental. They are considered not good for the health of your online asset and may lead to[…]

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Top Tips to Make Your Ads Work on Mobile Devices

Top Tips to Make Your Ads Work on Mobile Devices

by Shipra Abraham

How well is your marketing strategy working in the mobile ads arena? When did you last analyze your Pay-Per-Click (PPC) campaigns specifically for mobile ads? Now is the time to do that! According to a 2015 report published by Media Rating Council (MRC), the ad industry’s overseer of research methodology, more people searched from mobile[…]

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Behind the Microsoft-LinkedIn Billion Dollar Deal

Behind the Microsoft-LinkedIn Billion Dollar Deal

by Vinay Prakash Mani

Monday, June 13 was indeed a big day for Microsoft. It was announced that the IT company has entered into an agreement with LinkedIn under which Microsoft will acquire the latter for $196 per share in an all-cash transaction valued at $26.2 billion, inclusive of LinkedIn’s net cash. Jeff Weiner will remain CEO of LinkedIn,[…]

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5 upcoming changes in Google AdWords to increase your ROI

5 upcoming changes in Google AdWords to increase your ROI

by Shipra Abraham

Mobile-first is the way to go today. As a business owner or a marketer, you would agree that despite spending so much on digital marketing, you are not able to achieve maximum returns because of certain Google limitations; the biggest being its narrow mobile friendliness. However, it has now decided to make you happy. Read on to know[…]